What is social media marketing?
Social media marketing, often abbreviated to SMM, means using social media to improve the visibility of a website, brand or business.There’s no denying the fact that social media has become one of the most common, and certainly the quickest, means of communication. Given its wide spread use and convenience, it makes sense to harness the power of social media for advertising. Websites like Facebook, Twitter, Instagram and even Tumblr, lend themselves to spreading information quickly, which is exactly what an advertising campaign aims to do.
Social media has the benefit of exposing the public to a brand or business, not though blatant advertising, but rather through friends and family. When users share a business’ content online, “like” their Facebook page or mention them in a Twitter post, they’re actually endorsing the business to their network of friends. Even negative comments can turn out to be a good opportunity to publicly apologise, or to communicate with a client in a way that addresses their complaint. Establishing an online presence and talking directly to clients creates a sense of trust, and can lead to loyalty to a brand or business that would much more difficult to create through traditional advertising. Moreover, social media marketing is good for SEO and regular updates to social media accounts lends credibility.
At SuccinctDesign, once your website is done, we offer help and advice with social media marketing campaigns, to make sure your site doesn’t go unnoticed.