Graphic design is a phrase that’s quite commonly used, but often not properly understood. People usually place graphic design in the same category as fine art when, in fact, they’re more or less at opposite ends of the spectrum. Whereas the purpose of fine art is to inspire, evoke emotion and be open to interpretation, graphic design is simply visual communication. This means that, as well as being aesthetically pleasing, graphic design should carry across a clear and unambiguous message. When it comes to web development,clear communication and striking, memorable visuals are exactly what you need to keep visitors on a website, and ultimately to interest them in what you’re selling.
In general, people don’t like to read long, homogeneous blocks of text. Most people scroll through a website quite quickly, and only stop to read more if they see something that really captures their attention. Luckily,there’s a host of visual elements that can make communication more exciting.Websites use different fonts, photos, videos, shapes, colours and interesting layouts to present information in way that’s not only effective, but also visually pleasing.
When you commission a project from Succinct Design, we’ll make sure that the information you want to get across is communicated both efficiently and beautifully.