[az_special_heading heading_type=”5″ heading_style=”default” heading_align=”textalignleft” padding_bottom_heading=”0″ animation_loading=”no” animation_loading_effects=”fade_in”]There are an array of reasons why AdWords is important:[/az_special_heading]
Flexible – AdWords Campaigns are highly customizable in a multitude of ways allowing you to adapt your advert to best suit your needs. This includes allowing you to specify keyword match types; options for narrowing your audience in terms of language, device type, location etc; Ad extensions – allowing you to display extra content namely images, links to your site pages or contact information; and finally you can make use of the display network and advertise on google affiliates’ sites.
Measurable – The shift to online advertising has brought a new dimension of measurability that traditional marketing channels lacked. However assessing what aspects of your SEO or content contributed to your ranking trends remains a considerable challenge. AdWords resolves this entirely and provides some of the best resources – namely pay-per-click metrics – for monitoring, at a granular scale, what contributed to fluctuations in success.
Scalable – Scalability is one of the essential tasks within marketing. You want to achieve 5 times the advertising scope without 5 times the effort being required. Increasing the budget of PPC campaigns directly relates to more exposure and thus traffic.
Faster and easier than SEO – Creating a new site using SEO, requires a waiting period before it proves itself to google, providing a difficult and slow buildup of success, while AdWords campaigns receive impressions and clicks from the get-go. Further AdWords is easier to maintain than SEO.
Googles ads are more eye-catching than organic results – google gives more flexibility to the search page appearance of AdWords results – especially with the addition of Ad Extensions – allowing a certain glint to these adverts.
However while google provides a clean interface and detailed metrics, AdWords campaigns need careful attention and informed decisions in order to optimize performance – which is where we come in.